Content Designer & Strategist | UX | AI-driven workflows
Conecto objetivos de negocio con necesidades de personas usuarias, una palabra a la vez.
Sobre mí
Content Designer & Strategist con experiencia en servicios financieros, banca digital y campañas B2B. Diseño sistemas de contenido, defino estrategia y mido resultados.
Combino escritura human-centered con el uso estratégico de IA para conectar objetivos de negocio con necesidades de personas usuarias.
Portfolio
Desafío UX Meli+
Rediseño del landing de suscripción Meli+ y mejora del flujo de pago alternativo.
Contenido B2B para verticales estratégicas. Campañas con +392% y +128% sobre benchmark de conversión.
Construcción del primer Content Design System del banco, unificando voz y tono en múltiples equipos de producto.
Artículos financieros y validación de voz y tono corporativo.
Cursos de Metodología de Estudio en modalidad virtual.
Agencia digital especializada en servicios financieros y diseño de producto.
Cultura, música y literatura para Diario Perfil, Página12 y Revista Otra Parte.
Expertise
Trayectoria
Banco Galicia (Nonconformist)
Contenido B2B para productos financieros. Campañas con +392% y +128% sobre benchmark.
Banco Macro (Nonconformist)
Content Design System construido desde cero.
Digital House
Guía de estilo institucional para contenidos educativos.
Cerem Business School
Artículos financieros y voz de marca.
UNTREF
Metodología de Estudio en modalidad virtual.
Télam
Redacción e investigación en Sección Cultura.
Formación
Testimonios
It's not often that you have the chance to work with someone with such a unique set of skills. At his core, Juan is a writer who has expanded his expertise from a foundation in storytelling, poetry, and essays to the world of UX. He possesses a rare combination of work ethic, pragmatism, and creativity that would make him an excellent fit for any team looking for someone with autonomy and a problem-solving mindset.
Senior Engineering Manager at Miro
I had a great experience working with Rapa as a UX Writer. Beyond being very well-prepared for the mission of finding the right words to give voice to the digital experiences we create, he's a professional who is genuinely eager to work in interdisciplinary teams. It was a pleasure to cross paths in our careers!
Studio Director at Minds Colab
I have had the pleasure of working closely with Juan on several projects and I can confidently affirm his exceptional skills as a UX writer. Juan brings a unique combination of creativity and precision to his work, consistently delivering content that not only captivates users but also enhances their overall experience. His attention to detail and ability to understand user needs make him an invaluable asset to any team.
Full-Stack Developer
I highly recommend Juan Rapacioli. What stands out most is his extraordinary accountability for every task he undertakes. From the start of any project, he commits fully and takes responsibility for delivering quality results on time. Beyond that, Juan demonstrates a great ability to work in teams, always receptive to ideas and willing to collaborate to reach common goals.
Product Manager
Juan is a high-standards professional with an eye for detail and a genuine willingness to keep learning and improving. He is adaptable and works well in teams. His specialty is writing and proofreading; when we worked together he developed the brand manual for educational products assertively and received feedback well. I recommend his work and him.
E-Learning Consultant
Juan has two very valuable skills: accountability for his work and a curiosity to learn new things. To that we must add a solid background that positions him as one of the best professionals today in SEO writing. I've worked with him on various freelance journalism projects and can vouch for his professionalism.
UX Writer and CUX