UX Content Designer · Buenos Aires, Argentina
I bridge the gap between business goals and user needs — one word at a time. Passionate about the intersection of communication, design, and technology.
About me
I connect business objectives with user needs through intentional, clear, and human-centered content. I'm motivated by the dialogue between communication, design, and technology.
Toolkit
Expertise
Portfolio
UX Content Challenges
Background
Buenos Aires, Argentina
I serve as Content Expert on the bank's Brand Experience team. I collaborate in the Mayorista squad, generating diverse communications for the Corporate segment.
I collaborated on building the Content Design System and the bank's voice & tone manual alongside an interdisciplinary team of design, product, and development.
I am part of the Nonconformist Content Club, a community that hosts meetings and workshops on content best practices.
Buenos Aires, Argentina
Reviewing and editing educational content. Collaborative work with design and development teams. Defining and building the company's style guide.
Madrid, Spain
Writing business content for the institution's website. Defining advertising and informational copy for social media. Digital customer service.
Buenos Aires, Argentina
Teaching Study Methodology in the Introductory Course at Universidad de Tres de Febrero. Defining, reviewing, and editing educational content. Monitoring student participation and grading assignments.
Buenos Aires, Argentina
Style editing. Reviewing educational, cultural, and corporate texts. Optimizing reports, theses, and editorial content. Group and individual writing workshops.
Buenos Aires, Argentina
Freelance contributor to Diario Perfil, La Agenda BA, El DiarioAR, Pagina12, Revista Otra Parte, Eterna Cadencia, Agencia Telam, and other outlets. Reviews, essays, and opinion pieces on film, series, and literature.
Testimonials
It's not often that you have the chance to work with someone with such a unique set of skills. At his core, Juan is a writer who has expanded his expertise from a foundation in storytelling, poetry, and essays to the world of UX. He possesses a rare combination of work ethic, pragmatism, and creativity that would make him an excellent fit for any team looking for someone with autonomy and a problem-solving mindset.
Senior Engineering Manager at Miro
I had a great experience working with Rapa as a UX Writer. Beyond being very well-prepared for the mission of finding the right words to give voice to the digital experiences we create, he's a professional who is genuinely eager to work in interdisciplinary teams. It was a pleasure to cross paths in our careers!
Studio Director at Minds Colab
I have had the pleasure of working closely with Juan on several projects and I can confidently affirm his exceptional skills as a UX writer. Juan brings a unique combination of creativity and precision to his work, consistently delivering content that not only captivates users but also enhances their overall experience. His attention to detail and ability to understand user needs make him an invaluable asset to any team.
Junior Full-Stack Developer
I highly recommend Juan Rapacioli. What stands out most is his extraordinary accountability for every task he undertakes. From the start of any project, he commits fully and takes responsibility for delivering quality results on time. Beyond that, Juan demonstrates a great ability to work in teams, always receptive to ideas and willing to collaborate to reach common goals.
Product Manager
Juan is a high-standards professional with an eye for detail and a genuine willingness to keep learning and improving. He is adaptable and works well in teams. His specialty is writing and proofreading; when we worked together he developed the brand manual for educational products assertively and received feedback well. I recommend his work and him.
E-Learning Consultant
Juan has two very valuable skills: accountability for his work and a curiosity to learn new things. To that we must add a solid background that positions him as one of the best professionals today in SEO writing. I've worked with him on various freelance journalism projects and can vouch for his professionalism.
UX Writer and CUX